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Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.
The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.
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Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.
Google Trusted Stores helps consuemrs find merchants who offer a superior online shopping experience.
Hotjar lets you see how visitors are really using your website, collect user feedback and turn more visitors into customers.
HubSpot provides marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.”
LinkedIn conversion tracking is an analytical function powered by the LinkedIn Insight Tag. Conversions are actions a member makes that are valuable to your business. Conversion tracking gathers insights into post-click and view-through conversions of your LinkedIn ads campaigns, giving you the ability to measure the impact and ROI of your ads.
The Pinterest tag gathers conversion insights and builds audiences to target based on actions they’ve taken on your site.
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