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Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.
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The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.
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Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.
Hotjar lets you see how visitors are really using your website, collect user feedback and turn more visitors into customers.
The Pinterest tag gathers conversion insights and builds audiences to target based on actions they’ve taken on your site.
Twitter conversion tracking enables you to measure your return on ad spend by tracking the actions people take after viewing or engaging with your ads on Twitter.
Yoast helps you with your website optimization, whether it be through our widely used SEO software or our online SEO courses: we're here to help.
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