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Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.
The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.
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Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.
Klaviyo is the growth marketing platform built for online businesses.
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Optimizely is a Progressive Delivery & Experimentation platform, engineering, product & marketing teams use to ship high-quality code & experiences faster & with data-driven confidence in the results.
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The Pinterest tag gathers conversion insights and builds audiences to target based on actions they’ve taken on your site.
Optimize the digital shelf with analytic tools for monitoring digital commerce, tracking performance, driving conversion, and taking action based on these inputs.
Segment is a customer data platform that makes good data accessible for all teams.
Collect real-time feedback across all your digital channels to improve your customer experience.
Vimeo provides simple tools for you and your team to create, manage and share high-quality videos.
The YouTube Player lets you embed YouTube videos in your website or application.
reCAPTCHA is a free service that protects your website from spam and abuse. reCAPTCHA uses an advanced risk analysis engine and adaptive challenges to keep automated software from engaging in abusive activities on your site. It does this while letting your valid users pass through with ease.
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