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Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.
The Facebook SDK can be used to add Facebook-specific features to an online store. It is commonly used to show the number of Facebook "likes" that a business has and to add a button that allows a visitor to easily like the business on Facebook.
Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
Enables the measurement of user interactions with products on ecommerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.
Klaviyo is the growth marketing platform built for online businesses.